mediaTexture

creative highlight: the Napkin Sketch

media3051 — Tue, 31 Jan 2012 18:29:04 +0000

Since the most active home ideas often take shape in an exercise of creative idea-storming, we decided to capitalize on the action in a “napkin sketch” mailing piece, inviting select design professionals to join our design community [theDESIGNguide.com]. Each invite received an appropriately sketched napkin, lightly attached to participation details. The core idea was to …

creative highlight: Unexpected & Fruity

media3051 — Thu, 06 Oct 2011 18:18:01 +0000

In developing and activating concepts and ideas for prospective marketers and target audiences, the enriched media and communication activities we develop aren’t always what these audiences expect. And that’s okay, because the unexpected is exactly our point. Often the typical or expected doesn’t have the energy or uniqueness to register anything above a casual glance …

creative highlight: “What’s for lunch?”

media3051 — Mon, 19 Sep 2011 15:09:18 +0000

One of the more questionable marketing spends [in my opinion] is the traditional meeting sponsorship, where a sales rep typically waxes on about his/her product features, not realizing that the audience has drifted on to the thought of, “What’s for lunch?” Refusing to follow this trend at one of our in-house events, we decided to …

creative highlight: Uh-Oh

media3051 — Tue, 13 Sep 2011 03:11:12 +0000

One of our recent experiential media projects required delivering a worry-free / confidence message to homeowners about choosing an insured member of a local home builders association. To illustrate the message, we wanted homeowners to experience an unexpected and unplanned occurrence, and the simplicity of its resolution. To accomplish this we conceived and constructed a …

Media Texture LIVE

media3051 — Wed, 30 Mar 2011 12:24:52 +0000

Highlighting a textural experience through multiple interactions and sensory connections, BuilderMEDIA, Inc. announces “reThink | Imaginative Design for the Home”, a one and a half day event specifically developed from the audiences perspective. “Unlike most home and shelter related shows, we’ve worked reThink backwards, defining partners and experiences that fit within the reThink design theme,” …

5 Unmatched Experiential Touch Points

media3051 — Fri, 18 Mar 2011 14:22:10 +0000

For businesses and marketers looking for alternatives to traditional media plays, or are in need of a new business tool to energize tired marketing plans, experiential marketing creates audience touch points that are unmatched in influencing potential. Keep in mind, experiential marketing is about engaging an audience in a staged experience that reflects and delivers …

Personality Engagement | Case Study

media3051 — Tue, 09 Nov 2010 14:15:41 +0000

When we approached Allentown Appliance about our coloring wall idea, we realized that the economy had tightened budgets and that traditional logo highlighted sponsorships had all but fallen off most companies budget priorities. We also recognized that Allentown Appliance was not like the other appliance showrooms, in that they provided a low key, low noise …

Print as the Experience

media3051 — Wed, 27 Oct 2010 19:54:36 +0000

In a general sense, when you ask most business people about print for their business communications, they think and respond in terms of print advertising, direct mailings, or the brochures and sales sheets that line their office shelves. Not unexpected, and each of those has its place as a communication tool. But great opportunity lies …

Experience Trumps Social

media3051 — Tue, 26 Oct 2010 19:27:27 +0000

I see a lot of businesses experimenting with social activities, open houses, and self designed tours as a means to gather potential customers and build relationships. On the surface level, these efforts hold some value, but often lack the key elements that will later have enough recall energy to turn prospects into customers. What’s often …